Social Media Engagement: Why it Matters and How to Do it Well


Social media is a great way to connect with your audience and build relationships. But it can be hard to keep up with all the different platforms, especially if you have a lot of other responsibilities in life.

Sotavento Medios is here to help in your social media marketing from the planning stage, Great SEO Services, content creation, images, and banner creation to the advertising point where you can reach out to the targeted audience and generate qualified leads for your business for optimal conversions. We have launched our social media marketing services agency in Singapore.

What is social media engagement?

Social media engagement is a measure of how people are interacting with your social media accounts and content. The term can cover a broad range of actions across all social platforms. For example, engagement might include:

  • Likes and Favorites
  • Comments, Direct Messages, Replies
  • Shares, Retweets, and Reposts
  • Saves
  • Clicks
  • Mentions

Engagement can be used to gauge the level of audience engagement in your content, but it’s not entirely satisfying, so I’ll move on to the next topic.

Why social media engagement is so important?

What is the significance of engagement, as per social media? In essence.

Social media platforms have experienced a decline in organic reach over the last few years. However, accounts with higher social media engagement are the least affected. On Facebook, the key message is “meaningful interaction” to give a post priority.

Hence, social media posts with more engaged and thoughtful exchanges will attract more followers. As Facebook explains:

“People tend to be more sociable and pleasant when they interact with others… On the other hand, simply scrolling through a Facebook feed, passively reading or watching without interacting with others tends to make people feel worse.”

Your customers expect participation. too, especially when it comes to sustaining supply. Social media is the number one choice for customer service – people and businesses exchange billions of Facebook messages every month. Customers trust you not only to respond but also to respond quickly. A survey conducted by Twitter in 2016 revealed that 71% of users are expecting brands to respond within an hour.

People enjoy observing and sharing positive interactions between brands and genuine individuals.76 percent of consumers express appreciation for companies that prioritize customer support. This is true.

Although responding in public can be a little daunting, providing exceptional service will make customers appreciate it. Social media responses to customer service requests from 18-54-year-olds tend to boost brand positivity, with 54 percent of them expressing this sentiment. Additionally, audience back-and-forth interactions will be considered as an additional interaction that provides feedback on social media and general outreach.

Measure the impact of your social media engagement

While engagement is a great way to boost one’s confidence, it also requires monitoring the impact it has on your business.

I think quantifying ROI is the biggest thing holding brands back from investing in social media.

Often it’s not as simple as measuring ad campaign clicks or email sales.

At Buffer, we measure success through the following lenses:

  1. Impact of Customer Support

The quality of customer support provided by businesses on social media platforms significantly influences the volume of messages received. In the context of SEO Philippines, responsive and effective customer support can positively impact brand reputation and customer satisfaction, leading to increased engagement and interactions on social media channels. When customers experience timely and satisfactory resolutions to their inquiries or issues via social media, they are more likely to seek assistance through these platforms in the future. Consequently, this proactive approach to addressing customer concerns can potentially result in a decrease in support requests through alternative channels like email. By leveraging social media for customer support in the SEO landscape of the Philippines, businesses can streamline communication processes, foster stronger customer relationships, and ultimately enhance their online presence and reputation.

  • Brand Impact

The non-linear nature of attribution and the lack of clear metrics on a person’s relationship with their brand make it challenging to measure the impact of social media engagement. Brand perception is built over time and across multiple channels.

Our approach at Buffer is centered on impressions and social engagement, which encompass weekly interaction with our content.

\ nWe treat social media as part of our overall reach, and it’s a big one for us. factor into our overall coverage.

To improve social media engagement, you have to monitor it

You can’t move on without knowing where you need to be. Using Buffer, you can monitor your engagement through the use of analytics and engagement tools.

With our analytics, you can monitor your Instagram, Facebook, Twitter and LinkedIn social media engagement metrics and easily highlight your best-performing content. to better understand what content your audience is most interested in:

You can’t move forward without knowing where you should be. All from the convenience of your dashboard.

Get the most out of your social media efforts by engaging with your followers consistently and authentically. Our engagement and analytics tools are available for a 14-day trial!