Digital men’s footwear brand Taft opens its debut flagship store in NYC


On November 21 the men’s footwear brand Taft is set to open its first-ever retail property, which is a flagship store in New York City.

Situated at 135 Prince Street, the store will enable clients to take a stab at the computerised first brand’s shoes in person and will stock a scope of Taft’s exceptional footwear, from cap toe ribbon ups including fleece wool to boots made with a blend of denim and cowhide. Costs for Taft shoes usually drift inside the $200 territory.

Bobby Redd structured the store, a retail configuration firm that has recently taken a shot at experiential physical retail extends with carefully local brands like Bonobos and Allbirds. Inside the leader, guests will discover a curated blend of vintage and new furnishings, just as a shoe divider showing 48 of Taft’s most prominent styles.

As indicated by the brand, the decision to make New York City the home of its first physical store was made in light of quickly expanding interest for its shoes and in-store client experience.

“At the point when we thought up Taft in our lounge room, we had the enormous desire, and having our store was one of them,” said Kory Stevens, the brand’s originator. “Seeing our items showed on racks and in the hands of our clients is a fantasy worked out. Being an online-possibly brand, we pass up the mystical minute when a client sees the shoes just because and gives them a shot. We’re overly energised for individuals to get that involvement with our first store.”

Taft came to existence in 2014 and situated in Utah, Taft opens its first store after mesh $5 million of every a seeding reserve round in July 2018, which denoted the organisation’s first funding implantation. Driven by Utah-based investment firm Kickstart Seed Fund, different financial specialists included NBA stars Dwyane Wade and Andre Iguodala, just as tech administrators like Traeger Grills CEO Jeremy Andrus, Chatbooks CEO Nate Quigley and Cotopaxi CEO Davis Smith.

The brand has likewise gotten sponsorship from Fifth Wall Ventures, a funding firm centred around helping carefully local organisations open physical stores.

The Taft lead will join other direct-to-buyer clothing brand stores in Soho, including Faherty just as Untuckit, another brand that has gotten support from Fifth Wall.