Digital marketing is a field that is always growing. New strategies, platforms, and technologies are available. If you have a particular interest in this topic, you may also wish to learn more about all of its nuances. The truth is that everything you do online can help you sell your business, goods, or services. It can be a Facebook or Instagram business page. Alternatively, it may be a blog post. Or simply email your followers with the services you provide.
But the way you write the text and aim to touch your audience’s emotions is essential. It is crucial to craft a text that catches attention and makes the reader engaged. But you need to adapt it to the platform you are publishing on. And here comes the discussion on copywriting vs content writing. Both of them are part of the digital content writing niche of digital marketing. But what is the difference between copy vs content? What is content writing? What is copywriting? Here are some key differences between the two, along with some examples.
Copywriting
Let’s first start with copywriting. What is the main difference between a sales copy for example and blog posts? The length of the text. When you go on social media and you scroll through the feed, the text you see for an ad, it’s called copy. It’s that short text, usually a few sentences long that catches your attention and encourages you to buy those products or services. The primary goal of a copy is to drive sales or action.
It has to capture the reader’s attention and prompt them to take a specific action. An action such as making a purchase, clicking on a link, or signing up for a newsletter. Another main characteristic of copywriting is the tone used in the text. Usually, it is a persuasive tone of voice, so that it convinces the audience of the value of a product. As a student who might have to write a persuasive essay in college, you might find some similarities too. This is something the best essay writing services would highlight too. The tone of voice you use in your texts, be they essays or Instagram descriptions, has to be persuasive. The professionals from essay websites, a paper writing service for college, or the best college essay writing service will say the same.
Copywriting is usually associated with advertisements, landing pages, or sales emails. For example, some texts could look like:
- Don’t miss out on this timely limited offer! You have 20% now on all products! Grab yours until stocks run out!
- “Unlock your full potential with our exclusive online course. Enroll today to master new skills and achieve your career goals!”
Content Writing
You might have heard about Copywriting or Content Writing, but what about creative writing? All of them should have SEO at their core. But what is content writing? It is usually every piece of text that is longer than social media post descriptions. It takes the form of articles or blog posts. And its main purpose is to offer valuable information to the readers.
The audience is either entertained, educated, or engaged. The objective is to provide readers with timely and helpful content that encourages them to return for more. You may have noticed that some companies have started their own blogs. There, they might divulge more details regarding the goods they sell. They might contrast products that are comparable. Or perhaps they simply consider several solutions to the same problem. These articles typically have an instructive, entertaining, or informational tone. Naturally, this depends on the topic and the target audience. The names of certain blog posts might resemble this:
• A step-by-step manual for gardening success
• Detailed advice on how to launch an Internet business
Main Differences
The goal and tone of the material are the key distinctions between copywriting and content writing. You concentrate on persuasion and encourage certain actions while writing copy. Your primary goal when writing content is to inform and educate, not to promote a particular good or service.
In content writing, the tone is more informational or engaging while in copywriting, the tone is more sales-oriented. The call-to-action (CTA) is clear and unambiguous in copywriting. Additionally, it exhorts the reader to act right away. A CTA may be included in content writing, but it is typically less obvious. Or it aims to promote more participation, like leaving a remark regarding the story you just read.
Final Thoughts
In digital marketing, both copywriting and content writing are essential. They help a business establish its brand, increase its awareness, and promote its products. However, they serve different purposes. And, of course, require distinct writing styles to achieve their respective goals.
