The production and distribution of ICTs (information communication technologies) have changed the means, patterns, and standard of media usage considerably in the last few years.
The introduction of personal media systems and secure Internet networks capable of transmitting media content anywhere and in any instance has allowed viewers to stream episodes of their favorite shows online for hours immediately. It has also made a new space for the creation of original content by streaming platforms.
Evolution in Streaming Industry
The audience is no longer relegated to viewing a single episode of a series every week, pursuing linear programming decided by channels. Viewers will also monitor the television intake speed and opt, instead, to watch several episodes in one sitting while preventing ads and planning clashes concurrently.
The latest polls have found that an average of 70 percent of US audience members sees an average of five episodes in one binge-watching session, and 88 percent of subscribers of Netflix see a minimum of three episodes of the same program in one day.
Rising Number of Streaming Platforms
The most prominent outlets for binge-watching have originated from streaming platforms such as Netflix, Hulu, and Amazon Video. In contrast, such systems’ technical parts and features are essential to understanding how binge surveying evolves. In this research, the usage and fulfillment hypothesis is based on a non-technology-oriented and user-focused approach to investigate some of the possible reasons for behavioral binge tracking.
Impacts Of Binge-Watching
Accordingly, an increasing number of studies have explored the positive and negative impacts from the perspective of marketing, advertisement, media impacts, and psychology , and identified numerous driving factors behind the strong video viewing pattern.
Mobile phones and tablets are offered to children who make it difficult to observe what content they watch. One way to reduce this problem is to have regular family movie nights with your kids. There are numerous services with family oriented content. Just stream Disney Plus on Chromecast or any other TV streaming device you have so you can enjoy and maintain a check and balance on what your kids watch.
Psychological Motivation Behind Binge-Watching
U&G theory designs fulfill in the sense that specific media technology, facilities, or content satisfy their needs and requirements by people. In other words, people have clear reasons for concerted media adoption and usage, intending to meet their own desires.
Therefore, human motivational discrepancies play a vital role in the awareness of whether and how the media meet these criteria. Extensive experiments have taken a U&G approach to establish reasons for media use and to analyze them.
It is also suggests that media usage offers an enjoyable environment that takes viewers to more fun and interacting state of flow. The study also indicates that individuals use media to offset positive and negative emotional conditions and aim for feeling and novelty to preserve equilibrium. These studies together show that the first step to understanding the complexity of media impact is an analysis of the human motives of media use.
Is Binge-Watching Better Than TV Addiction
As described in substantial concentrations, psychologically, binge behavior is usually a limited period of intake as a way from reality to evoke psychological relaxation. Researchers have found, for example, that people with addictive behavior in TV viewing have signs comparable to people with opioid withdrawal issues and have intense feelings of relief after a bingeing episode is interrupted.
However, it is not seriously harmful to watch binge-watch, which is definitely more socially appropriate than TV addiction and other kinds of binge behavior, including binge feeding and binge drinking, even though any such action is usually inspired by the need to relax. From the viewpoint of technical acceptance, it is suggested that a double-dimensional approach to the trend of the usage and use of mobile technology; and show that hedonic and practical motives also primarily form how people view and communicate with mobile devices such as smartphones and smartwatches.
In previous studies, different factors that drive binge-looking were suggested. Such elements are relaxations, entertainment, leisure, and escape from life. This recognizes satisfaction, performance, and fandom as the primary motivating elements that mostly forecast a person’s binge-watching behavior.
More specifically, this research highlights the integral role of individual sensation variations and the need for cognition to moderate the interaction between binge-watching incentive variables. The research results collectively raise empirically concerns about people’s causes and motives inclined to participate in television bingeing.
