Local search plays an essential role in boosting small businesses. When it comes to searching businesses, around four out of five customers use search engines in order to find local information. It means you should boost your online presence to enhance your visibility and attract more customers.
Any small or large business present in brick and mortar format can benefit from local SEO. In the contemporary competitive environment, every small or multinational company is using local SEO for high traffic. Here is a guide, including a discussion on local SEO tips, to enhance your online visibility.
What is Local SEO?
What is local SEO in digital marketing?, local SEO is an essential strategy that helps businesses to enhance their visibility in local search results?
Local SEO is also referred to as local search marketing. It is an effective way to market your business online. It allows businesses to promote their products and services to the local customers exactly at the time when they are searching for them online.
It is attained with the help of a wide variety of methods. Some of the methods can be easily managed using local SEO tools. On the other hand, some can require local SEO marketing services or specific tools.
In order to attain information for local search, search engines depend on signals like links, local content, citations, and social profile pages. It helps the search engines to render the most relevant and authentic local results to the consumers.
Local SEO Tips
Here are some local SEO tips to help you in enhancing your visibility and attract more traffic.
Enhance the Internal Linking Structure
Though external links that point at your site are highly beneficial, it is essential to adjust the structure of your internal links. It will help in boosting SEO rankings. Interlinking is essential as it:
- Assists website hierarchy and information architecture.
- Helps in distributing ranking power and page authority among pages.
- Render support to website navigation.
Create Local Content
Google is getting smarter day by day. Therefore, it has become essential to hone the focus on developing local content like writing local news or industry news to attract the local audience. You need to think of highly attractive content that is not limited to what your business sells.
Add Location Pages on Your Website
In case you have more than one offline store, you should create a location page. It provides information regarding your name, phone number, address, store description, store hours, and testimonial from happy customers.
Keep in mind not to copy content from different location pages. For a business with a single location, you should create a locally descriptive and unique About Us page. In addition to this, also add a Google Maps page on the location page of your website.
Optimize for Google My Business
Google My Business is a tool that helps businesses in meeting the needs of a business. In order to make sure that you are optimized for Google My Business, you need to create and verify the Google My Business page. You can encourage customers to share reviews and respond to them and use Google posts in your account.
Increase Engagement on Social Media
It is always beneficial to share content on social media. Google also considers it important. After establishing Google My Business Page, share your page on your social media account to further align social media and search results.
Now that you have an idea of local SEO and how to use local SEO for local traffic, you should concentrate on enhancing your online visibility. It can help your business to attain better rankings on search results, which in turn can lead to more potential customers seeking your business.