Urge  For Setting Sustainable Fashion As A Norm


The fashion industry is growing at a fast pace and so is Global Warming. Fast fashion is the second largest industry responsible for increasing global warming and polluting the environment. Every year more than 300,000 tonnes of clothes are sent to landfills or are burned. The fashion industry is responsible for 1,715 million tonnes of CO2 emissions that is more than 10% of global carbon emission and 20% of global wastewater.

Fashion emissions are forecasted to increase by 63% by 2030. Increasing environmental concerns and government pressure is encouraging people to opt for slow fashion trends. Brands are now pledging their way to a safer environment by adopting sustainable fashion.

What is sustainable fashion?

Sustainable fashion is about producing clothes, shoes, and accessories in a way that is most considerate of humanity and the environment And also following sustainable patterns of consumption and use, which necessitate shifts in individual attitudes and behavior.

This implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing, and final sale, to use, reuse, repair, remake and recycling of the product and its components.

From an environmental perspective, the aim should be to minimize any undesirable environmental effect of the product’s life cycle by ensuring efficient and careful use of natural resource and maximizing repair, remake, reuse, and recycling of the product and its components.

Why to adapt sustainable fashion?

The concept of sustainable fashion is not new, it has been talked about for years. But now, it has become the need of the hour. Here are some reason why everyone should adopt sustainable fashion,

  • Minimizes emission of carbon footprint
  • Organic cotton is used to produce clothes, hence reduces pollution
  • Ethical and fair labor practices
  • Better longevity of clothes
  • Promotes minimalism
  • Encourages clothe swap
  • Reusing old clothes to make new, thereby preventing clothes from ending up in the landfills.