Brands Opting “Inclusiveness” – Reshaping The Modern Fashion Industry

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Brands Opting Inclusiveness

This post is based on the new trend where brands opting Inclusiveness in their collection.

In this modern fashion-oriented era, where no one is bond with limited and particular clothing sizes, where everyone is appreciating men and women in all sizes. Huge merchandising brands are also opting for “Inclusiveness.” Trends are now respecting different body shapes where clothing is not only limited to slim model body types.

This is a chunk exciting to know that big brands like H&M, Bonobos and many others are encouraging inclusiveness in their designs and collection. As we all know that there was a time when the clothing brands only manufacturing clothes for limited sizes.  However, today, there is a huge difference when these big brands are appreciating clothing for all sizes.  These brands are quickly adapting “Inclusivity” in their styles and presenting an array of clothes to keep up with dynamic market trends and target customers more efficaciously.

In the past years, most of the brands focused only on traditional eye impressing sizes. However, more than 67% of the women wear sizes above than the brands were offering. This creates the massive drawback for many companies as customers were getting away from their brands. Now when the marketing scenario is changed and become more customers oriented, most of the clothing companies working towards Inclusiveness. For instance, the famous brand H&M, which had been running lower than other American brands, have now adjusted their sizing line according to American sizes. This has introduced enormous growth in the brand’s graph

J.Crew, another big clothing brand, has expanded their merchandising 24 different sizes. J. Crew’s Chief Merchandising Officer, Lisa Greenwald said few lines in the interview that “We really wanted to change the perception of trying to tell people what the ideal body type is and how we think you should look…We want people to look the way they want to look, but we want them to have access to our clothes.”

Hence we can see that “Inclusiveness” bring more freedom for both the customers as well as for clothing companies. Brands are now not only focus on particular sizes. Inclusivity has open apparel design that fits the need of men and women belong to different sizes, backgrounds, religions and cultures.

    

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