Stussy unveiled Chapter store in Milan


Stussy has disclosed the most recent expansion to its rundown of Chapter stores in Milan, opening the entryways of a reconceptualized space on Corso di Porta Ticinese.

The new store has added up in the list of existing Chapter stores in London, Los Angeles, Seoul, and Amsterdam.

Design studio WP&A, which was likewise behind the Hong Kong update, reinterpreted the streetwear brand’s DNA for the famous Milan store, which is situated on one of the city’s best shopping lanes.

The company stated in a news conference about their concept, “Continuously evolving the Stüssy retail language of deconstructed basic materials, we kept familiar elements of the previous stores while at the same time introducing some new ones.”

“The goal was always to combine different eras of modern design, from early modernism to postmodernism through the contemporary hybrids, to land at something that feels like California’s spirit of innovative adventurousness.”

Stüssy is an American attire brand, and privately-owned business began sometime in the mid-1980s by Shawn Stussy. The organization is one of numerous that profited by the surfwear pattern starting in Orange County, California. Yet, it has, to a great extent, been embraced by the streetwear and hip-jump scenes.

The early accomplishment of the brand has been credited to its ubiquity in the hip jump and skater/surfer scenes. Punk subculture and other road subcultures additionally grasped the brand. In a 1992 meeting, Stussy stated: “Everyone calls it surf wear, or urban streetwear, or surf road… I don’t name it, and I don’t name it on purpose.”