The Top 4 Challenges Faced by Video-on-Demand Providers in Canada


Gone are the days of fixed television schedules and waiting for your favorite show to air. With the advent of Video-on-Demand (VoD) services, viewers now have the power to watch what they want, when they want, and where they want.

As the popularity of VoD continues to soar, it’s not surprising that countless providers have emerged, vying for a piece of the streaming pie in Canada.

However, while the Canadian market presents immense opportunities for VoD providers, it is not without its fair share of challenges.

From technological hurdles to regulatory complexities and fierce competition, streaming platforms face a unique set of obstacles in their quest to captivate Canadian audiences.

For instance, If you have ever tried to access ITV in Canada, you might have faced a couple of challenges, and so this blog is for you streamer!

In this blog post, we will delve into the top four challenges faced by VoD providers in the Great White North, shedding light on the ever-evolving landscape and the strategies employed to overcome these obstacles.

Let’s explore the intriguing challenges that lie behind the scenes of Canada’s captivating streaming industry.


One of the significant challenges faced by Video-on-Demand providers in Canada revolves around advertisements.

While advertisements play a crucial role in generating revenue for streaming platforms, finding the right balance between ad-supported content and user experience is essential.

With the rise of ad-blocking technology and viewers’ increasing aversion to interruptions, striking the perfect equilibrium has become a delicate dance.

VoD providers need to navigate this challenge by carefully curating their ad strategies, ensuring that ads are relevant, non-intrusive, and seamlessly integrated into the viewing experience.

Advertisements that disrupt the flow of content can lead to user frustration and, in some cases, even push viewers away from the platform altogether.

By striking a careful balance between generating revenue and ensuring viewer satisfaction, VoD providers can navigate the intricate landscape of advertisements in the Canadian streaming market.

True Multi Platform Presence

In an era where consumers expect seamless accessibility across multiple devices, establishing a true multi platform presence poses another significant challenge for VoD providers in Canada.

With the proliferation of smartphones, tablets, smart TVs, and gaming consoles, viewers demand the ability to switch seamlessly between devices without sacrificing content quality or continuity.

Achieving this level of integration requires not only technological prowess but also partnerships with device manufacturers, operating systems, and app stores. Additionally, optimizing the user interface and experience across various platforms is crucial to ensuring a consistent and engaging viewing experience.

Collaboration with device manufacturers and operating system developers allows for deeper integration, ensuring that the platform is readily accessible and user-friendly on a wide range of devices.

By prioritizing multi platform compatibility and accessibility, VoD providers can cater to the diverse viewing habits and preferences of Canadian audiences.


While attracting subscribers is an important milestone for VoD providers, keeping them engaged and actively using the platform is an ongoing challenge. With an overwhelming amount of content available at viewers’ fingertips, retaining their attention and loyalty is no easy feat.

Personalization and recommendation algorithms play a vital role in keeping viewers engaged by offering tailored content suggestions based on their preferences and viewing habits.

Additionally, interactive features such as user reviews, ratings, and community forums can foster a sense of belonging and encourage viewers to actively participate and share their thoughts.

By continuously innovating and adapting to evolving consumer preferences, VoD providers can keep their audiences engaged and coming back for more. Engaging viewers goes beyond merely offering a vast content library.

VoD providers are employing various strategies to foster a sense of community and interactivity. They are investing in social media presence, engaging with users through live events, and encouraging user-generated content.

Some platforms are implementing gamification elements, rewarding viewers for their engagement, and offering personalized challenges or achievements.

Additionally, interactive features like polls, quizzes, and interactive storytelling experiences are gaining popularity, allowing viewers to actively participate in the content they consume.

By creating a captivating and immersive viewing environment, VoD providers can deepen the emotional connection with their audience, encouraging long-term loyalty and advocacy.


The availability and quality of content can make or break a Video-on-Demand platform. While securing licensing agreements and exclusive content deals can be a competitive advantage, it also poses a challenge for providers.

Negotiating licensing rights for popular movies, TV shows, and original productions can be a complex and expensive endeavor.

Additionally, ensuring a diverse and appealing content library that caters to different demographics and tastes requires constant curation and strategic decision-making.

VoD providers need to strike a delicate balance between acquiring popular content that attracts subscribers and investing in original programming to differentiate themselves in the crowded streaming landscape.

To tackle the challenges related to content, VoD providers in Canada are diversifying their offerings and investing in original programming.

While licensing popular content remains important, platforms are increasingly focusing on producing their own exclusive shows and movies.

By nurturing relationships with content creators, supporting local talent, and exploring niche genres, VoD providers can offer unique and compelling content that sets them apart from the competition.

Data-driven insights and audience feedback play a crucial role in understanding viewers’ preferences, enabling providers to make informed decisions about content acquisition and production.

Striving for a healthy mix of familiar favorites and fresh original content, VoD providers can cater to a wide range of tastes and keep viewers engaged and satisfied.

Ending note

As Video-on-Demand continues to shape the way we consume entertainment in Canada, providers must navigate these challenges with ingenuity and adaptability.

Advertisements need to be carefully integrated, multiplatform accessibility must be seamless, viewer engagement must be prioritized, and content selection must be diverse and compelling.

By understanding and addressing these challenges head-on, VoD providers can carve out a significant presence in the Canadian market, capturing the hearts and screens of avid viewers across the nation.