Express has arranged a cast of NBA stars for its most stylish trend campaign.
The retailer has revealed its ‘2019-2020 NBA Game Changers Campaign,’ includes a large group of star competitors including the Indiana Pacers player Victor Oladipo, the Atlanta Hawks players Trae Young and John Collins, and the Denver Nuggets star Jamal Murray.
The 2019 first-round NBA Draft pick, Coby White of the Chicago Bulls, additionally shows up.
The campaign takes a gander at the diligent work, battles and accomplishments of every one of the athletes, recounting to their accounts through video, including the brand’s Express Performance Collection and new NBA Licensed Collection contributions.
“NBA athletes continue to evolve as fashion trend-setters and have become just as well-known for their style as their performance on the court,” said Sara Tervo, chief marketing officer at Express, in a statement.
“This upcoming season, we’ll continue to deliver relevant content plays and styling inspiration to our customers through our NBA Game Changers campaign and partnership with the league with a few new, exciting twists along the way.”
Express is additionally collaborating with the computer game reenactment arrangement “NBA 2K,” and with the EA Sports b-ball game “NBA Live Mobile,” to offer virtual design gaming combinations incorporating into game substance and unique offers.